Measured evidence

SEO Results from Anonymised Portfolio Data

This page shows dated first-party search data from sites in my own portfolio. The domains remain anonymous, so the evidence is grouped by sector rather than presented as named client work. The figures come from Google Search Console and Google Analytics 4. They demonstrate what happened on those properties, not what every future project will achieve.

What the Data Shows

Search Console measures how often a site appears in Google Search and how many clicks those appearances produce. GA4 records visits after the click, including referrals from AI assistants when the platform passes a detectable source. The charts preserve the observed values instead of projecting partial months or turning isolated gains into a universal promise.

The useful signal is the direction and the measurement discipline. Technical fixes, content architecture, internal links, and crawl management can be tied to changes in impressions and clicks. AI-search work can be checked against referral sessions. Commercial outcomes still require lead and revenue tracking inside the business, so traffic growth alone is never described as revenue.

What the Data Does Not Prove

An anonymous chart cannot prove that the same growth will occur in another sector. It does not replace a named testimonial, a client reference, or access to the underlying account. It also cannot isolate every cause because search performance changes with competition, seasonality, search demand, algorithm updates, and the site's own publishing history.

That limitation is stated plainly. SEO Guildford does not publish invented clients, composite testimonials, or hypothetical revenue as completed work. A proposal should instead begin with your current evidence: Search Console queries, landing pages, index coverage, technical constraints, lead events, and commercial priorities.

How Your Performance Would Be Measured

Measurement starts with a baseline before implementation. The baseline records clicks, impressions, average position, indexed pages, qualified leads, and any revenue data the business can reliably attribute. Each recommended change receives an owner, a deployment date, and a target metric.

Reporting then separates leading indicators from business outcomes. Crawl recovery and improved impressions can show that Google is processing the work. Clicks and landing-page engagement show whether visibility is attracting the right audience. Enquiries, calls, booked meetings, and revenue determine whether the work is commercially worthwhile.

Start With Your Own Evidence

A free audit provides a focused first look at technical health, query ownership, indexation, and obvious conversion gaps. The paid comprehensive review goes further with manual analysis, prioritisation, and implementation guidance. Both begin with the data available for your site rather than a generic forecast.